IL MONDO DEL PROFUMO
Italian perfume, fascinating notes and what comes next.
Our selection from the international press. From ancient Roman perfume and Florentine gardens to fragrance wardrobes, emerging notes and the future of body mists.
Wallpaper examines how Formafantasma’s appointment connects Santa Maria Novella’s Florentine heritage with contemporary design, bringing research, material knowledge and a new creative perspective to the historic fragrance house.
Read at Wallpaper*8 STORIES / CULTURE, NOTES & STYLE
Vogue describes a shift from one signature perfume toward fragrance wardrobes, layered combinations and more sophisticated body mists, with scent becoming a flexible part of everyday style and personal expression.
Soft musks, darker fruits and more complex gourmands shape Bazaar’s forecast for 2026, as perfumers explore comfort, texture and contrast through scents that feel increasingly personal and less predictably sweet.
Christian Thorsberg explores a Copenhagen exhibition where scents inspired by ancient recipes reveal how Roman perfume, clothing and colour expressed status and challenged today’s assumptions about gender.
Tish Weinstock explores Santa Maria Novella’s I Giardini Medicei collection, connecting its citrus and floral fragrances with the botanical curiosities and historic gardens of Florence’s Medici family.
Wallpaper explores Abel’s collaboration with fashion label Tibi, a natural perfume combining grapefruit, pepper, yerba mate and woody notes to translate the brand’s creative approach to everyday dressing into scent.
Serena Jampel investigates how climate change, pollution and biodiversity loss threaten familiar scents, including Calabrian bergamot, and why researchers consider these aromas part of cultural memory and heritage.
US fragrance dollar sales rose across price tiers in Circana’s first half figures, with mass market sales growing 15 percent and prestige growth reflecting higher prices and richer concentrations.
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